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Dedicated Podcast Audience Up 300%

Podcasting continues to grow by leaps and bounds, with the total audience for podcasts increasing by 58% in under two years.

The dedicated podcast audience - those that download podcasts every day - has gone up 300% in the same time.

New Survey Explains Why Paris Hilton Was The First Celebrity Podcaster

For the last three years, we've been wondering why Paris Hilton was the first celebrity podcaster.

You may recall that, back in 2005, when most people had no idea what a podcast was, Hilton was featured in The Paris Hilton Podcast, considered by some to be the worst podcast of all time.

Now a new survey - the 2008 Mendelsohn Affluent Survey - may offer an explanation.

The survey found direct relationships between income and media usage:

• The higher your income, the more likely you are to read magazines;
• The higher your income, the less television you watch;
• The higher your income, the less radio you listen to; and
• The higher your income, the more time you spend using the Internet.

In a nutshell, people with money are rapidly moving their attention to online media, and the more money you have, the more likely you are to spend your time online: